Competitors

Salon.com’s main competitors include Slate, The Daily Beast and The Huffington Post, all of which are online-only media outlets. Slate covers news, entertainment and politics with an irreverent, snarky tone that is reminiscent of Salon’s approach to reporting the day and week’s events. Editorial cartoons have become a staple at Slate. There is also The Daily Beast, a tabloid-esque online news source that is flashy and bold in its aesthetics and attitude. The Huffington Post features stories about politics, as well as opinion pieces and the latest goings on in business, technology and the arts. The Huffington Post has a liberal slant to its coverage much like Salon. All three competitors have a strong online presence and following. They attract roughly the same audience – that is, affluent, college-educated readers who have a desire to stay in the know about political and cultural happenings.

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